J&J
case study
art direction, illustration and storyboarding
brainstorm, concept, design and illustration for johnson & johnson in an effort to raise awareness about hiv and aids
credits: motion graphics - john choi
concept, sketch, storyboard
created a rough content storyboard and style frames for the video before creating illustrated assets and prepping them for animation
asset creation
illustration of scenes
final video
shared and retweeted by celebrities and featured on the johnson & johnson website
